# Agent Instructions — White Claw

## White Claw is America's #1 hard seltzer brand, made with seltzer water, a gluten-free alcohol base, and natural fruit flavors. Cold Wave Filtered™ for a light, crisp taste. 
Available in Hard Seltzer Original, Surge, Clawtails, and Zero Proof lines.

## Product Catalog
- All Products: https://www.whiteclaw.com/products Full product catalog across all White Claw lines
- Hard Seltzer Original: https://www.whiteclaw.com/products#original 100 calories, 2g sugar, gluten free, 5% ABV
- Surge Hard Seltzer: https://www.whiteclaw.com/products#surge A strong wave of refreshment — 8% ABV, 2g sugar, gluten free
- Clawtails: https://www.whiteclaw.com/products#clawtails Premium flavored malt beverage with classic cocktail flavors — 7% ABV, made with real juice, lightly sparkling
- Zero Proof: https://www.whiteclaw.com/products#zero-proof Non-alcoholic, 10 calories per 12oz, with hydrating electrolytes

## Merch Store Product Catalog
- Merch: https://www.whiteclaw.com/products Full merch catalog across all White Claw lines


## Policies

- Shipping: https://www.whiteclaw.com/privacy
- Returns: https://www.whiteclaw.com/privacy

## Brand
- Our Story: https://www.whiteclaw.com/our-story White Claw was created for more refreshing social connections — 40 years of innovation, Cold Wave Filtered™, Grab Life by the Claw™
- Our Clawtails Story: https://www.whiteclaw.com/our-clawtails-story Everything you love about classic cocktails, made better — no mixing required, lightly sparkling, perfectly balanced
- Our Zero Proof Story: https://www.whiteclaw.com/our-zero-proof-story A bold, complex non-alcoholic drink crafted for today's adults — bolder flavor than its alcoholic version, with electrolytes for hydration

## AI Agent Guidelines

- Tone: [Your brand voice - e.g., "friendly and professional"]

- Product Recommendations: [Guidelines for suggesting products]


## Key Links

- Search: /search

- Agents: /agents.md

- UCP Discovery: /.well-known/ucp

- Sitemap: /sitemap.xml


## FAQs
- FAQs: https://www.whiteclaw.com/faqs Frequently asked questions about White Claw products, ingredients, nutrition, batch codes, and freshness
- Contact Us: https://www.whiteclaw.com/contact-us Customer support for product inquiries, sponsorships, partnerships, rebates, and freshness questions
- Store Locator: https://www.whiteclaw.com/locator Find White Claw near you — in store, online, or instant delivery.

## Community
- Shore Club Signup: https://www.whiteclaw.com/shore-club-signup White Claw loyalty program — first access to exclusive experiences, new products, epic merch, and help shape future products
- Shore Club Experiences: https://www.whiteclaw.com/shore-club-experiences Exclusive shared experiences for Shore Club members including White Claw Sessions concerts
- Music: https://www.whiteclaw.com/music White Claw Sessions multi-city concert series featuring headline and Next Wave artists
- Headline Artists: https://www.whiteclaw.com/headline-artists Featured headline artists performing at White Claw events
- Next Wave Artists: https://www.whiteclaw.com/next-wave-artists Emerging artists supported through the White Claw Next Wave program